Related content
-
Cannes Lions
What do CMOs want from Cannes?
Delegates at WFA Global Marketer Week were asked what the issues were they would like to see make headlines at Cannes Lions this…
-
Marketing technologyAIMarketing technology
AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
-
Candid CMO
The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich
Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right…
-
Brand reputation
WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev
The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of…
-
AI
WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…
-
Global Marketer WeekHalo
In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
-
Marketing technologyAIMarketing technology
AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
-
Candid CMO
The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant
Some marketers gain experience by moving around from company to company. For Wanda Weigert, Global Chief Brand Officer and Executive…
-
Brand reputation
WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell
What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand,…
-
Culture
WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins
What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency…
-
Global Marketer Week
Highlights from Global Marketer Week 2025
Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from…
-
Global Marketer Week
WFA research identifies drivers of successful marketing organisations
New WFA research, Marketer of the Future 2025, highlights key factors separating brand leaders and those who are under-performing.…