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  1.    What do CMOs want from Cannes?
    Cannes Lions

    What do CMOs want from Cannes?

    Delegates at WFA Global Marketer Week were asked what the issues were they would like to see make headlines at Cannes Lions this…

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  2.    AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
    Marketing technologyAIMarketing technology

    AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

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  3.    The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich
    Candid CMO

    The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich

    Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right…

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  4.    WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev
    Brand reputation

    WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev

    The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of…

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  5.    WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
    AI

    WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

    In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…

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  6.    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
    Global Marketer WeekHalo

    In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

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  7.    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
    Marketing technologyAIMarketing technology

    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"
  8.    The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant
    Candid CMO

    The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant

    Some marketers gain experience by moving around from company to company. For Wanda Weigert, Global Chief Brand Officer and Executive…

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  9.    WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell
    Brand reputation

    WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell

    What does it take to rebuild an airline brand after the devastating impact of a global pandemic? Ed Bell, General Manager Brand,…

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  10.    WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins
    Culture

    WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins

    What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency…

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  11.    Highlights from Global Marketer Week 2025
    Global Marketer Week

    Highlights from Global Marketer Week 2025

    Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from…

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  12.    WFA research identifies drivers of successful marketing organisations
    Global Marketer Week

    WFA research identifies drivers of successful marketing organisations

    New WFA research, Marketer of the Future 2025, highlights key factors separating brand leaders and those who are under-performing.…

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